The Bush era may have created a polarized political environment, but the differences between Obama and McCain are more than political. Increasingly voters are asked to consider the socio-cultural differences between the candidates, whether it be age, race, ideology, or some other factor.
Two recent stories illustrate this trend.
First, and close to my nerdy heart, here is an analysis of Obama’s recent announcement that SMS and Email would be the information medium of choice for his upcoming VP announcement. It’s a move that simultaneously galvanizes young voters, for whom SMS in particular is a primary method of communication, and functions as a kind of pot-shot at McCain’s less than sophisticated utilization of technology.
Second, NPR takes penetrating news analysis to a new level with this story about the candidates top music choices. This kind of thing also appeals to a younger crowd, for whom musical preferences are a way of creating personal identity. In this regard, I wonder how McCain’s choice of ABBA–twice–will resonate.
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