A variety of applications (like TweetDeck) can monitor twitter chatter based on keywords and other filters. Imagine if you were monitoring this data during a certain important time period. You could put your finger on exactly what people were interested in at a certain place and time, and the difference between interests at different places.
The NYT has done just that with SuperBowl related tweets, organized along a time-line punctuated by various markers such as TD and FG.
The implications are pretty staggering. Take advertising as a simple and obvious example. Advertisers could set up a Twitter filter using words tailored for their ad. The data provided could tell them what areas of the country responded most favorably (or at least most often), when, and possibly even why. Notice, for example, that at a particular point in the game, when the Steelers have the lead, Arizona is all a-twitter about the Cardinals, and presumably couldn’t care less about the Hulu commercial. By contrast, that’s the dominant topic of conversation in the NE.
Any thoughts on how to harness this kind of information for the church? There is a Sunday morning #rollcall hash-tag that could make this an interesting topic of conversation.
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